The Five Fundamentals of Marketing Products – Become a Marketing Warrior and Secure Your Success

Do you have a business? Are you beginning to discover that the myth of “good products sell themselves” does not apply when it comes to getting bottom line results? You may have created a great product, or licensed one, but you are still not experiencing the success you had hoped for in the beginning. So how can you turn this around and get your sales up, so that you can focus on building more products to sell? The key is marketing. It always has been, and always will be. There are five critical fundamentals of marketing products that must be strictly followed in order to get your fantastic product or service out there into the world. Read, digest, and apply these fundamentals, and your business will soar; now, and long into the future.

  • The first and probably most important fundamental principle in any business is that you must make contribution a major focal point. Too many business owners try to receive compensation without giving people something of real value in return for that compensation. How do you know if you are accomplishing this or not? Ask yourself whether you are trying to fulfill an existing need or create one with your product. If the answer is that you are trying to create one, you need to go back to the drawing board. The best businesses are built to solve problems and contribute.
  • The second fundamental principle of successful business is your personal brand or your unique selling position. What is it about your business that NO ONE else can duplicate? If you say: “We have a great product,” or “We have a guarantee,” or “We really care,” then you have to understand that everyone else is going to say the same thing. Instead, you have to be able to tell people PRECISELY why they ought to choose you, and it must be something that the other company CAN’T offer.
  • The third fundamental is measurement of your results and cost per customer. In other words, how much do you have to spend in order to get one customer, and how much money is that customer worth? It doesn’t matter how good your product is if you have to spend more to get a new customer than you get back once they buy from you. You must measure this as well as the effectiveness of each of your marketing campaigns, and continue to adjust your marketing accordingly. Too many people think that they don’t have the time for this, because they need to make money. However, you cannot improve what you cannot measure, and you must be constantly improving in order to win in the world of marketing.
  • The fourth fundamental principle in your marketing efforts is urgency to buy now instead of putting things off. It is just not enough to convince people to buy any more. You have to give them a reason to buy NOW. If you don’t do this, you suffer the consequence of having someone else close the deal you have opened. Don’t allow your customer the chance to change their mind or to go to the competition. Give them a real reason to buy right now and the reason it will benefit them to do so.
  • The fifth and probably the most important principle in the internet market is consumption. This means that your customers are not only purchasing your product but that they are USING it as well. If you do not educate your customers on how to use your products as well as why they should, then you are probably going to have a high return rate and little or no repeat business.

If you fail to pay attention to these five fundamental principles of marketing products or services, especially on the internet, your business will not survive. One of the surest ways to get on track and stay on track with creating the success you deserve is to find a mentor who can provide you with the training and support you need, while keeping you accountable. Putting this off until you have a little more cash flow coming in is like putting off getting gas because you’re too busy driving. Eventually, it will catch up with you.